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Green Mountain Gains as Starbucks Surges in a Crowded K-Cup Market (Businessweek)
- Green Mountain Coffee (Keurig parent company) dominates the majority of K-Cups purchased, but Starbucks has been rapidly increasing in popularity
- Starbucks and other K-Cup “brands” still pay into Green Mountain to access the K-Cups and thus only unlicensed packs are considered “true competitors”
- Why would established coffee companies such as Newman’s Own and Starbucks want to maintain their license with Green Mountain when similar unlicensed producers do not have to pay royalties?
Unilever Plans Manufacturing Plant in Ethiopia as Growth Surges (Bloomberg)
- Unilever is beginning expansion into Ethiopia after building a presence in Vietnam
- Why is Unilever utilizing a local strategy to expand from within a country instead of importing existing products?
- If this is an attempt for Unilever to expand across the region, why did the company choose Ethiopia in particular?